If you’ve been a reader of FOXY SOUL for a while, you know that I’m huge on reading and books. I’ve been like that since I got my first collection of Dates and Mates series books when I was 12 years old. Books are a massive part of who I am as a person.
Now, I’ve already done two blog posts where I talk about books I recommend, but today I wanted to sit down and create the ultimate top 5 business books list. Of course, I haven’t read all books on business that there are yet. But these 5 business books that I’ll mention today are pretty fucking amazing and a must-read for everyone trying to grow their personal brand or business.
So, let’s jump into the list.
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#1: ‘The Kim Kardashian Principle’ by Jeetendr Sehdev
I’ve read this book a few months back and mentioned it in my first quarter book review, and I have to say, it blew my mind. I have been obsessed with the author of this book since I read it, he’s a fascinating person with an exciting job.
While this book has Kim Kardashian’s name on it, it’s not really about her. She’s used in a book as an example from time to time, and there are many other examples as well.
This book is perfect for those of you who are interested in building a personal brand that can be turned into a household name. It goes through different tactics and examples and statistics on celebrity branding. And while it does talk a lot about celebrities, because the author is a celebrity expert, it’s useful even for professionals in corporate industries.
This book gave me a fresh look at what my personal brand can look like, and it proved that business doesn’t have to be boring, and there is nothing wrong with standing out with your honest personality.
I recommend this book to anyone interested in building their personal brand, but doubting how and whether they should do it. It will change your mind for the better and will teach some PR basics.
#2: ‘Hype Yourself’ by Lucy Werner
I’ve mentioned this book in the same quarter book review, and I didn’t rate it very well on my review. But I had to include it here because while it missed the mark for me, it’s the best book on PR basics I found so far.
I rated it 3/5 stars because I knew the majority of the information it had, but if you’re just learning how to promote your personal brand or business, it should be your bible that you keep on your nightstand.
This book has every single way you can do PR for your business yourself, different tactics, and examples from real life. The language is easy and understandable even for your average joe, and the structure of this book is easy to navigate.
Another great thing about ‘Hype Yourself’ is that it encourages you to take action while reading. The author created many useful freebies like workbooks and such that you can access once you buy the book. You can use them and fill them up as you read the book, which I think is very thoughtful. This book is aimed at PR newbies, and it delivers everything you might need.
While I did know the majority of information in the book already, I still managed to learn and find some gold nuggets that are very useful for the season that I’m in right now with my personal brand.
So, if you’re entirely new to PR and don’t have much knowledge, I definitely think it’s worth your time.
#3: ‘Crushing It’ by Gary Vaynerchuk
Now, this book… This book changed my life.
When I first read it, I was so inspired and motivated to make shit happen. I remember I was in a very low season of my life when my freelance work wasn’t going well, and I was feeling like a failure. This book got me out of that dark hole and made me want to go and work my ass off until I make it.
I know that Gary is a bit controversial, and people either love him or hate him, there is no in-between. But Gary has so much value to offer and useful lessons to teach those people who have massive ambitions and want to build a successful life.
‘Crushing It’ has so much information about marketing yourself and your business on every platform. What I loved the most about this book was that it has real-life examples, stories of successful entrepreneurs in different niches and industries who used those strategies to succeed. I found The Skinny Confidential thought this book, and she’s a real gem.
If you’re trying to build your personal brand and don’t have a lot of experience with marketing and social media, this book can teach you everything you need to know. It’s one of those books that you can reread every year, and it never gets old.
Gary also teaches the importance of being patient and enjoying the process. That’s one of the things that I learned because of him, as I’m a millennial who loves instant gratification. But building a personal brand is a long term game, and there is no instant gratification. That was a struggle for a long time for me.
Anyway, ‘Crushing It’ – a great read.
#4: ‘If You Have to Cry Go Outside’ & ‘Normal Gets You Nowhere’ by Kelly Cutrone
OK, I know that this list is supposed to be the top 5 business books, but I included 2 books as the same business books as these are by the same author, and you can read them as a sequence, really. You need to read them together, trust me.
If you didn’t know, I’m a massive fan of Kelly Cutrone, she has been my role model since I was a teenage girl in my bedroom following fashion blogs and dreaming about a career in fashion. She’s a PR maven and indeed an inspirational figure.
Now, these two business books are different because ‘If You Have to Cry Go Outside’ has more practical information and tips while ‘Normal Gets You Nowhere’ is more about how you conduct yourself in life and business. That’s why I think they’re a must-read together.
While some people might count these books as memoirs as Kelly talks a lot about her own life, I think these books are a fantastic resource for personal brand building. PR is kind of personal brand building, but the expensive way around. Celebs used to hire PR teams to manage their personal brands and image, but now we can do that ourselves from our bedrooms.
So, I think it’s crucial to learn PR from people who are in PR business themselves, like Kelly. She gives so much value and great advice on business and life, it’s incredible.
#5: ‘When I Stop Talking You’ll Know I’m Dead’ by Jerry Weintraub
This book was the first memoir that I’ve read, and it really hit the spot for me. I read it in a day, feeling all types of feelings, crying, and laughing, and it still makes my heart beat faster when I think about it. That’s how much of the impression this book left me.
I included this book in the business books list and not my top memoir list because it has so much value and information about networking and doing business. I recently realized that sometimes reading memoirs of incredible business people are may more useful than reading actual business books.
Jerry talks about his journey from being poor in NY, to working with Elvis Presley and Frank Sinatra to being a Hollywood producer. And yes, he managed to accomplish all that in his lifetime.
This book shows how important networking and relationships are in a business and how being relentless and hardworking will get you places.
I think it’s an excellent read for people who are in creative industries, who are entrepreneurs or generally interested in learning how networking and creating meaningful relationships are essential in business.
I hope this list is helpful, I try to craft a list of books that you won’t find on every other top business books list. There are some business, PR, personal branding, and networking, and all these parts are equally important when building a personal brand that can turn into a household name.