Running a branded Instagram account is a lot of work and can get very stressful very fast. As there are so many different types of content you can share on the platform, it can get tough to keep track of everything and not get lost or forget something.
Because of this reason, I’m a huge advocate on planing and scheduling Instagram content in advance. Now, I’m an organization freak; it’s my jam, and it’s a pleasure organizing my Instagram account, but I can understand that not everyone is the same.
For this reason, I decided to write an in-depth blog post on how to organize your Instagram like a BOSS. It has every single thing you need to consider when planning and what are the best ways to do so.
Now, I divided this guide into different sections, which are:
- Best scheduling apps.
- Content planning.
- Feed aesthetics.
- Content creation.
- Posting strategies.
Now, let’s dive in.
QUIZ: What Type Of Blogger Are You? Have 60 Seconds And Want To Find Out? Take The Quiz!
Best scheduling apps
There are so many scheduling apps for all social media platforms; it makes my head hurt sometimes. When I was first starting, I honestly got ten different ones and tried scheduling my Instagram posts on each one. It was tiring, but it gave me a good understanding of each of them, and now I know which ones work best.
My all-time favorite Instagram scheduling app is PLANN. They have an excellent website that has a blog with many actionable tips, so if you’re a beginner, it’s worth checking out.
With their app, you can plan your feed and nicely arrange images, you can schedule stories, see your analytics, and they even have this feature that lets you see the performance of your competitors. You type in the handle of an account you want to see, and it shows their engagement and posts. This feature is unique and can be very useful.
I know that they recently launched the PLANN desktop version so that you can do all of your planning on a laptop as well as an app. I haven’t played with it much yet, so I can’t comment, but I think it’s fantastic.
When it comes to their pricing, they’re reasonably priced with plans starting at $0/month.
Now, if you want to find out more about PLANN, check out my blog post on the best social media management tools here. I go more in-depth about its features and pricing.
Later is another amazing scheduling tool that allows you to schedule not only Instagram posts, but other social media apps as well. They have all the usual features like scheduling calendar, feed planning tool, and analytics.
When I was using Later, I enjoyed their desktop version, it’s easy to use and is a great way to see your whole content plan in one place.
They also have a blog that has many valuable blog posts on everything Instagram marketing related. And when it comes to pricing, they also have a free option, and then prices start at $9/month, which is very reasonable how many things you can do with it.
I think Later is a great app to use if you’re new to scheduling apps and want something easy to use.
Every marketer works with some content plan, depending on the brand’s strategies and launches. However, having an only overall digital marketing strategy for a brand is not enough; you need to have a specific plan for Instagram (and/or other platforms) to see results.
Now, everyone’s marketing strategy will vary, brand to brand, and there are many ways how you can schedule your Instagram content, but I like one approach in particular.
This strategy is not mine, a brilliant marketer Jenna Kutcher created it, and she calls it the JK5 method. Now, her approach to social media marketing is unique in general, as she believes in personalization and giving your brand a face and strong personality. While I’m a massive fan of this strategy, I can see why some entrepreneurs might be hesitant; not everyone wants to be an influencer.
However, her JK5 method is a brilliant and easy way to manage content for your brand’s Instagram. Now, I’m not going to get into every detail of her plan; you can find all the information on her blog and podcast. You don’t have to follow JK5 blindly; it’s always best to apply it to your already existing strategy and brand’s voice.
I do use her JK5 method for my personal Instagram (@karolinawilde), but I tweaked her strategy to suit my brand more.
I don’t have to tell you that no matter how good your strategy is or how engaging your stories are if you’re feed is going to be a mess, you won’t see results that you want. And that’s all because Instagram is a visual platform; it thrives on curated feeds and beautiful images.
Now, when someone sees your story or IGTV on their Explore page, they get hooked and want to see more. So, they click on your profile and see that your feed has no order, colors are not matching, and everything is a mess. They probably won’t follow you as nothing is appealing about your account, it doesn’t matter that you have a ton of value to offer.
Brands invest a lot of time and money in well-curated feeds that represent their brand, values, and vision. So, when you’re thinking about your Instagram strategy, don’t forget about the importance of aesthetics.
Essential things to keep in mind when curating your feed is to keep posts cohesive and on-brand. It doesn’t have to be HD professional images all the time, but it must tell a visual story. So that when someone stumbles upon your profile, they would be tempted to see you in their timeline.
Now, there are a few different ways you cand curate your feed:
- Line in the middle
- Row by row
- Rainbow feed
- Puzzle feed
- White border feed
Choose one and stick to it, be consistent, don’t switch feed layouts every week.
Now, the most crucial part – content. Whether you create content for brands’ Instagram yourself or you outsource the creation, it’s essential to figure out what is your strategy.
Yes, I know there is much strategy involved in what seems such a simple thing, but it does make your life easier in the long term, trust me. All the planning and strategizing will pay off when you start saving time and seeing better results.
So, one of the most popular ways to organize Instagram’s content is by batching. It’s a productivity strategy when you group specific tasks and do them in batches, in a certain time frame. Many marketers enjoy this technique as it allows you to focus on one task type at the time, and it lets you concentrate better.
I’m not a big fan of the batching technique, as I find myself being more productive when I have different types of tasks during the day. It keeps me sharp, and I don’t get tired as fast as I would otherwise. But for many people, it works, so that’s why I do recommend giving it a try when creating content for Instagram.
As the world is moving so fast nowadays and social media does as well, I think it’s essential to batch your content week or two in advance, but not more than that. This way, you won’t waste content and your time when something happens, and you’re not able to post what you’ve created.
Ready To Take Your Content Game To The Next Level? Grab My FREE Content Calendar Template And Plan Your Blog Content Easier!
Hashtags have been one of the most critical growth tools for the longest time. For bigger accounts who have a more significant following and don’t have to rely on engagement that hashtags bring, they’re not as useful, but for smaller accounts, it’s everything.
As Instagram’s algorithm changes, the rules of hashtags change as well. For a few years now, it was usual to use 30 per post for optimal performance. However, in recent months people have noticed that it doesn’t work anymore, and their engagement is down, even when they use 30 hashtags that are relevant.
Marketers are saying that 30 hashtags per post are too much and that optimal number in up to 10. It’s also crucial that your hashtags are very relevant to the content that you post, as Instagram doesn’t favor people who cheat.
I would suggest spending some time researching hashtags that relate to your brand and the content that you post, pick ten that are not over-saturated, and use them in your posts and your stories. Also, if you’re a brand that relies on local business, don’t forget to include location relevant hashtags as these are very important.
After your account has grown a few thousand or so, it’s time to reevaluate your hashtags and pick ones that relate to your brand but have a more significant reach. Also, it’s crucial to create at least a few branded hashtags that your followers can use when they share your products/services. This way, you can keep track of what people are saying about your brand easier.
Since the algorithm change in 2018, everyone has been going insane about the best times to post and the best strategies to grow your account, and it’s been hard to keep up.
There are many different studies conducted, and all of them have various recommendations on what is the most optimal time to post on Instagram to get the best engagement rates. I’ve noticed that many marketers are trusting the studies conducted by Sprout Social, and according to them, the best times to post are:
- Mondays 11-12 pm and 1-2 pm
- Tuesdays 10-3 pm and 7-8 pm
- Wednesdays 9-4 pm
- Thursdays 9-10 am and 12-1 pm
- Fridays 10-12 pm
- Weekends are so-so when it comes to engagement
Now, as you can see, there are lots of different times, and the best thing you can do is look at your brand’s analytics. Spend a few weeks posting at different times, and using analytics, see what the best time to post for you is. It might be utterly different from recommended times, but it doesn’t matter as longs as it works for your brand.
Well, here you have it, my take on organizing your Instagram like a boss. As you can see, it’s not that hard; it merely requires a little bit of planning and strategizing ahead of time. I hope you found it helpful, and don’t forget to check out my tips on Instagram stories as well.