Inblog, Digital

how to choose the best social media platform for your business

When you are starting building a social media presence for your brand, you have many different social media platforms to choose from. There is Facebook, Instagram, Twitter, LinkedIn…

Is your head spinning already?

Well, don’t worry, because today we are going to talk about all those social media platforms I mentioned above. Also, I am going to break it down for you why each of those platforms are important for different reasons.

While the perfect option would be for your business to be active on ALL social media platforms, it is just not possible. Well, it is if you have a whole team working for you, and they manage your social media channels.


QUIZ: What Type Of Blogger Are You? Have 60 Seconds And Want To Find Out? Take The Quiz!


However, for other creative entrepreneurs and business owners, you have to decide which platforms will benefit you the most. This way, it will be possible for you to be active on social media AND still run your business.

Also, different platforms have different audiences. For example, if you are a beauty entrepreneur, using LinkedIn is not going to be as beneficial for you as using Instagram. LinkedIn is a business-orientated platform, and you will not find beauty tutorials on LinkedIn Pulse.

So, let’s dive in.

FACEBOOK

Facebook is the largest social media platform in the world. It has over 2.4 billion active users around the globe. That is a significant number; however, it does not mean it will bring you new leads.

According to statistics, 81 % of Facebook users are adults aged 18 to 29, so if that is your target audience, you have a network that is suited for your business. Also, when it comes to gender split, 74 % of users are women, and 62 % are men.

So, if your business is targeted towards men, Facebook is the perfect platform as it has the highest number of male users out of all social media platforms.

Also, Facebook is a great platform to use for ads, because you can play around and find what works best for you even with a small budget.

However, there is one thing to keep in mind when prioritizing Facebook over other social media platforms. With the 2018 algorithm change, this platform prioritizes personal accounts over business pages.

What does that mean for your business?

Well, you have fewer chances of being seen by your audience, even if they like your business page. So, to maximize your reach, you have to consider a smart strategy if you use Facebook for your business.

INSTAGRAM

Oh, my favorite platform.

Instagram has over 1 billion active monthly users, and its engagement rate is higher than Facebook engagement.

If you are a business that relies on visuals, Instagram is THE platform for you. Everything beauty, travel, fashion, lifestyle, interior, and product-related fits perfectly with Instagram because people go to Instagram to see ‘pretty things’ and dream about shit.

When it comes to user ages, Instagram has the biggest audience aged 18-29 like Facebook. So, in this case, both platforms are okay if your targeted audience is in that age bracket.

However, Instagram lets you get more personal with your audience. With its story feature and IG TV (Youtube knock-off you could say), it enables you to show your audience what’s behind the scenes and faces behind the brand in real-time. I believe it is a significant factor to keep in mind because this is a new age marketing and audiences love personality behind the brand.

Also, if you want to know how to start using Instagram for your business, check out my guide here.

TWITTER

Twitter is an excellent platform for business for a few reasons. While it has only over 330 million active monthly users, it is a unique platform to participate in conversations.

93 % of users who follow small and medium-sized businesses are likely to purchase from them. It shows that people are invested in companies they support on this platform.

From the statistics side, most of the users fall in the same age bracket as with Instagram and Facebook.

Another thing that is great with Twitter; it is the perfect platform for customer service. People love to engage with brands when it comes to issues with service and products, and your business has a chance to shine with everyone watching.

If you know how to nail customer service on Twitter, people will love your brand for it.

LINKEDIN

LinkedIn is a professional-orientated platform that is perfect for B2B businesses. Both women and men are equally represented on this platform, and LinkedIn is the most popular amongst 25-49-year-olds. As you can see, the demographics are a little bit different compared to other social media platforms.

If you are a B2B business, then you 100 % should be on LinkedIn as it is a perfect place for networking in a professional environment. You can find potential clients and buyers on this platform and keep updated with news in your industry.

Also, LinkedIn Pulse is a great tool to get more exposure and get noticed by potential clients in your industry. However, if you are not B2B orientated business, LinkedIn might not be worth the hassle as it might not produce the same results as other social media platforms.

Now, you might be thinking that you don’t want to choose one platform but instead use all of them. What should you do in this case?

Well, I suggest starting small and then expanding. If you are going jump straight into marketing your business on all channels when you don’t have a person or people dedicated to that job, it might not give you the best results.

In the beginning, I would suggest choosing two main platforms to start building your audience, AND then if you feel like you need it, you can begin using others as well.

So, as you can see, different platforms can benefit different brands; it all comes down to what your brand is looking for at the moment. I hope this blog post helped you out at least a bit in trying to understand each platform more.

If you want to read more about business and social media, check out more of my work here. Also, check out my podcast The FOXY SOUL Show and follow me on Instagram @foxysoul.co

You may also like

26 Comments

  • AffiliateLabz

    Great content! Super high-quality! Keep it up! 🙂

    February 16, 2020 at 1:03 am Reply
    • foxysoul

      Thank you so much!

      February 17, 2020 at 8:39 am Reply
  • best cbd oil

    Post writing is also a excitement, if you be familiar with then you
    can write if not it is difficult to write.

    May 4, 2020 at 7:02 pm Reply
    • foxysoul

      Yes! That’s very true!

      May 6, 2020 at 8:45 am Reply
  • Kristan Sellin

    I think you have mentioned some very interesting details , appreciate it for the post.

    June 2, 2020 at 6:45 am Reply
    • foxysoul

      Thank you and I’m glad to hear you enjoyed it!

      June 2, 2020 at 11:19 am Reply
  • Georgetta

    Hello, I want to subscribe for this web site to take most recent updates, thus where can i
    do it please help.

    June 3, 2020 at 7:59 pm Reply
    • foxysoul

      Hi there, thanks so much for your interest! You can join the email list to get all the updates if you click here or by completing any form on Foxy Soul and you’ll get bi-weekly emails with updates from me! 🙂

      June 11, 2020 at 8:47 am Reply
  • Angeles

    I like the helpful info you provide for your articles. I’ll
    bookmark your blog and test once more right here frequently.
    I am quite sure I will learn many new stuff proper right here!
    Good luck for the next!

    June 4, 2020 at 5:31 am Reply
    • foxysoul

      Thank you and I’m glad you found it helpful!

      June 11, 2020 at 8:48 am Reply
  • Shoshana

    Its like you read my mind! You appear to know so much about this,
    like you wrote the book in it or something.
    I think that you could do with a few pics to drive the message home a little
    bit, but instead of that, this is great blog. A fantastic read.
    I will definitely be back.

    June 9, 2020 at 9:59 pm Reply
    • foxysoul

      Thank you and I’m glad you found value, that’s awesome!

      June 11, 2020 at 8:49 am Reply
  • Albie

    Good post! We are linking to this great content on our website.

    Keep up the good writing.

    June 11, 2020 at 3:40 am Reply
    • foxysoul

      Thank you, Albie that means a lot!

      June 11, 2020 at 8:49 am Reply
  • Zaire

    Hi, yes this piece of writing is really nice
    and I have learned lot of things from it about blogging.
    thanks.

    June 17, 2020 at 1:26 pm Reply
    • foxysoul

      Thank you so much, I’m glad you found it helpful!

      June 17, 2020 at 2:01 pm Reply
  • Joseph

    Aw, this was an incredibly nice post. Taking the time and actual effort to generate a top notch article… but what can I
    say… I put things off a whole lot and never
    manage to get nearly anything done.

    June 29, 2020 at 6:05 am Reply
    • foxysoul

      Oh, thank you for kind words Joseph, I really appreciate it! And of course, putting things off happens even for the best ones, don’t give up! 😉

      June 30, 2020 at 12:24 pm Reply
  • Marina

    Wow that was unusual. I just wrote an really long comment but
    after I clicked submit my comment didn’t show up.

    Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say great
    blog!

    July 4, 2020 at 5:19 am Reply
    • foxysoul

      Oh, I’m so sorry Marina that it happened! I’m not sure what went wrong, but I’m glad to hear you enjoyed the blog post! 🙂

      July 7, 2020 at 9:38 am Reply
  • Sebastian

    Wow, marvelous blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your site is
    magnificent, as well as the content!

    July 11, 2020 at 11:03 am Reply
    • foxysoul

      Thank you so much for your kind words, Sebastian! I have been blogging for almost three years now, and you know, blogging is not very hard once you get how it works. 🙂 I’m glad to hear that you enjoyed my content!

      July 13, 2020 at 7:19 am Reply
  • Cesar Reigh

    I’m really impressed along with your writing skills as neatly as with the layout to your weblog.

    September 7, 2020 at 8:54 am Reply
    • foxysoul

      Thanks, Cesar, appreciate it!

      September 17, 2020 at 10:05 am Reply
  • Jody Kubie

    Awesome write-up. I am a normal visitor of your site and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a really long time.

    September 7, 2020 at 2:26 pm Reply
    • foxysoul

      Thanks, Jody! I’m glad you enjoyed it!

      September 17, 2020 at 10:04 am Reply

    Leave a Reply