Inblog, Content Marketing

How to Choose a Platform That Fits Your Personal Brand the Best

When you’re starting your business, you might be wondering how to choose a platform that will work for you the best.

There are so many mediums you can choose from, and all of them can bring very different results. 

Now, if we’re talking business terms, every business decides what advertising mediums they’re going to use to promote their business.

If you don’t know the term, let me explain: 

The advertising medium is the method a business uses to translate its message to its target audience.  

There are many different types of advertising mediums out there:

  • Newspaper ads
  • Magazine ads
  • Brochures
  • TV ads
  • Radio ads
  • Events
  • Social media
  • Podcasting

…just to name a few. 

You might be asking yourself right now:

‘Why is she telling me all this, and why would I care about advertising mediums?’

Well, my answer to you is simple:

Because you’re your own business, whether because you’re a freelancer, a business coach, or an Etsy shop owner, you need to choose your own advertising medium. 

Now, I have good news and bad news for you:

The good news is that there are so many different mediums you can choose from, and you can decide which one is best for you according to your strengths. 

The bad newsย is that there are so many mediums to choose from, and it can be challenging to pinpoint the right one for you.ย 


QUIZ: What Type Of Blogger Are You? Have 60 Seconds And Want To Find Out? Take The Quiz!


The mistake I see a lot of women make online is that they don’t think about starting a blog or a Youtube channel as choosing a medium for their business. 

They think that their blog or Youtube channel is their business. But it’s not. 

You have to look at your socials, blog, and Youtube as platforms you use to build your personal brand.

In this blog post, I wanted to look at 4 most popular mediums to use if you want to grow your business and personal brand online. 

We’re going to get into all the nitty-gritty details, and after you’re done reading this post, you’ll know how to choose a platform that is the best for you.

Oh, wouldn’t it be good if it were that easy to decide which boyfriend of yours is the husband’s material?!

But seriously, by the end, you’ll know which medium is the one for you, so let’s jump into the good stuff already!

4 Best Mediums For Growing Your Personal Brand in 2020

#1: Social Media Platforms

I bet you didn’t expect this one, right? 

(that was sarcasm, just FYI, I know you knew it’s gonna be the #1!)

Reality is that social media is one of the most potent and popular mediums of all time. 

Over 75% of Millenials and Gen Z-ers are on social media, and they all spend over 3 hours a day on average on social media. 

3 hours a day is a lot of time to be spending on a platform. 

And while it’s one of the reasons why growing an online business has become so easy in the 21st Century, there are a lot of things to know if you want to grow efficiently.

There are many different platforms, but today I’m only going to discuss The Holy 5 as I call it: LinkedIn, Instagram, Facebook, Twitter, and Pinterest. 

Because, really, if you want to choose social media as your medium for your business (which I don’t recommend but on that one a bit later), you will be going with 1 or 2 platforms of The Holy 5

I mean, who goes and chooses We Heart It when there is Pinterest?!

I have to mention:

There is already a blog post on my blog that you can find here, where I go more into detail about which social media is the best for your business. 

But today, I wanted to dig deeper into each. So, you can go read that one first, but then don’t forget to come back as this one is going to be juicy.

Anyway, let’s look at each of The Holy 5 platforms separately:

LinkedIn

LinkedIn is the only platform out of The Holy 5 that is used only for business purposes.

It’s the most professional and serious platform of all, and it’s perfect for those of you who are in the B2B industries. 

So, let’s say that you’re a wellness coach.

If your audience is stay-at-home mommies who want to improve their health, it might not be the best for you to grow your business on LinkedIn. 

However:

If you’re a wellness coach, specializing in corporate wellness, and you want to help companies create a more healthy environment at the office, LinkedIn is THE perfect platform for you. 

If your business and personal brand cater to helping other professional businesses, you’re going to want to be on LinkedIn. 

Now, I know that somehow a lot of women are intimidated by LinkedIn. I can understand why: 

Everyone is so serious and business-savvy on LinkedIn. They all share very clever ideas and use fancy adult language instead of casual internet slang. 

But listen: 

This is just the first impression, and once you get in there and start engaging with people, you’ll see that you don’t have to be a CEO of a corporate company to engage in conversations. 

Things to remember

As LinkedIn is a professional platform, the best time to post on LinkedIn is during the regular workweek:

Monday to Friday, 9-5, according to your time zone and your ideal audience time zone. 

Also, LinkedIn has so many different functions that allow you to create content on the platform:

  • You can use LinkedIn Pulse to publish blog posts, and you don’t even need to have a blog. 
  • You can publish quick tips or share experiences with your peers on your timeline, just like you can on Facebook. 
  • There is even an option where you can create and upload videos sharing your expertise, so you don’t have to have a Youtube channel. 

As you can see, LinkedIn is pretty versatile and offers many different options for content creation. 

Instagram

Instagram is the second most popular social media platform out of The Holy 5 list, and it’s very much loved by people around the world. 

It is one of those platforms that your business needs to be on. However, ONLY if your target audience is handing out there. 

So, let’s take an example: 

If you’re a freelance writer looking for corporate clients or magazines to write for, Instagram might not be the best choice for you. You would probably grow your business faster, posting on LinkedIn and Twitter. 

However:

If you’re a freelance wedding photographer, the best place on earth for you to be in is Instagram. It’s a visual platform where people will want to see your skills and contact you for bookings. You’re not gonna see the same success with LinkedIn…

You see, you need to figure out where your ideal audience is hanging out before you decide to start building your brand on Instagram. 

I want to share my own mistake with you here: 

I’ve been using Instagram for a while as a freelance writer and online marketer, I’ve even gone through 3 different accounts. 

But I’ve never seen any results in getting more jobs via Instagram even if people are engaging. 

Of course, part of that is that I SUCK at managing my Instagram daily, I just don’t like spending that many hours on a platform like Instagram.

But another part is because my ideal audience was never on Instagram. I used to target businesses that need help with their blogs and social media. That is a B2B service. And Instagram is not the best platform for B2B businesses. 

So, I’ve stopped spending time on Instagram and moved on to LinkedIn and Pinterest, where I’m seeing so much more success. 

Note: 

If you end up deciding that Instagram is the best medium for you, then I recommend you check out my Ultimate Instagram Resource List.

While I’m not an expert on Instagram, I compiled a list of THE BEST resources you can find. It’s a 4,000+ word post with lost of goodies, so check it out. 

Facebook

Facebook is still the biggest social media platform on the planet, but it’s not as influential or authoritative as it used to be. 

I think the only reason people are still on Facebook is because of the ads and groups and because they’re lazy to move to another platform. 

But of course, Facebook can still be an excellent platform for your business growth. 

If your business revolves around community building or providing local services, Facebook might be the best option. 

Let’s take a look at an example:

If you’re a business coach and sell a course or a mastermind of some sort where you have a private community you engage with online, then using Facebook groups is excellent. 

You see, creating a custom made a private online community for your coaching clients can be so expensive and difficult to maintain. 

So, if you don’t have to resources to hire a team of developers to create that for you, go create a Facebook group that is free and easy to set up. 

Another example of when Facebook would be a great platform to use is: 

If you’re a hairdresser and want a place where people can find you, leave reviews and book appointments. 

In the ideal world, you would have a nice-ass website with a custom calendar and review page, where people can find you, but in reality, it is out of reach for most. 

So, the best alternative would be to set up a Facebook page for your hairdresser services. 

You can customize it, add the address and contact details, and calendar so that people can book appointments directly on Facebook. 

Twitter

I know that Twitter is overlooked and forgotten quite often when it comes to using it for business.

I mean, I know that I wasn’t using it for business until like last month as I didn’t realize the potential it had. 

Personally, I truly believed that this app was for comedians who like to tweet witty one-liners and following the news. 

However, Twitter is so much more than that, and it can be a great platform to use for business. 

Let’s take a look at another example:

If you’re a freelance writer or an editor, you have to be on Twitter, or you’re missing out on so much. 

Not only all the editors of every magazine are there, accepting pitches for all the cool magazines they work with, but there is also a whole community of freelance writers who are happy to connect with you. 

Honestly, I was missing out on so much, and I bet you’re still missing out!

However, if you’re a freelance writer or editor, Instagram might not be the best platform for you as who goes to look for a writer on Instagram?!

The answer: 

NO ONE!

So, save yourself the time and stop posting your writer posts on Instagram and get your ass to Twitter. 

Some things to remember

If you decide to use Twitter to grow your business, you have to know the best way to grow and how NOT to grow your following. 

So, how NOT to grow your Twitter following:

Don’t just spend time tweeting witty one-liners and expect to blow up this way and live happily ever after. 

How TO grow your Twitter following:

Start engaging in people’s conversations and learn to add and provide value.

See, easy peasy, right?!

Pinterest

Technically, Pinterest is not a social media platform, it is more of a search engine and social media platform combination. 

But I included it into this list as I think it’s fitting, and I didn’t want to exclude it as a separate entity. 

If you don’t know, Pinterest is my FAVORITE social media platform of all. 

Do you want to know why? 

Because of these little things:

  • It’s visual, and who doesn’t like a pretty visual in their feed?
  • It’s a fun process – you create and organize your boards and then add more pretty pins to them!
  • It doesn’t require your attention 24/7 like some other needy platforms do (I’m defo NOT talking about Instagram here…)
  • Its primary purpose is to bring traffic to your website. 

So, as you can see, Pinterest is a great social media platform. 

However:

Once again, if your ideal audience is not on Pinterest, it will never be the best social media platform for you. 

So, let’s once again look at an example:

If you’re an online entrepreneur in the personal finance niche, Pinterest will be a gold mine. 

There are many people in your niche who will be sharing your pins, and there are many people who go on Pinterest to look for personal finance tips. 

Now, how many people you know going on Twitter or Instagram to get their personal finance tips?

That’s right – not that many.

BUT:

If you’re a car fanatic with a website talking all about cars, Pinterest might not be the best platform to grow your brand. 

You’d be better of being on Instagram, sharing pics and videos, than pinning your pins on Pinterest about which car to choose as your first sports car model. 

Things to remember

If you’re serious about Pinterest and think that it’s an excellent tool for you, I have to warn you about something. 

You’ll need to have a website to take advantage of and grow on Pinterest. There is no active engagement and communication with people like on Instagram and Twitter, and the best way to use Pinterest is to get people to your website or Etsy shop. 

So, keep that in mind. 

Also:

Pinterest is changing rapidly, and the newest 2020 update is that they like fresh pins. Make sure that you really read on how to create pins easily and efficiently as you’ll be creating lots of them. 

Now, I have written a blog post in the past that you can find here that has all the information you’ll need about creating compelling Pinterest pins. 

3 FOXY TIPS:

Now that we discussed all the social media platforms and why they might be excellent mediums for you, I want to give you a few quick tips:

FOXY TIP #1: Don’t try to master all social media platforms at once 

You’ll end up failing as no one has enough time in a day to create content for all of the platforms at the same time. 

Choose one or two to start with and build up from there as you continue to grow. 

FOXY TIP #2: Choose the platform where your ideal audience lives

You probably already recognized the importance of it as I’ve mentioned it multiple times already, but, I’m going to repeat myself once more:

Choose the platform that has your target audience hanging out there. 

This is the most important part, don’t make the same mistake I made. 

It’s going to save you a lot of time and a lot of headaches. 

FOXY TIP #3: Have a strategy

I didn’t talk too much about the importance of having a strategy. 

But, it’s the only way you’re going to see growth.

You have to be strategic with your content, posting schedule, and everything in between, so create a strategy and have a content calendar. 

I have written a few blog posts about planning your social media and your brand in general, so I recommend you check them out:

WHY YOU NEED CONTENT CALENDAR AND HOW TO CREATE ONE

HOW TO CREATE CONTENT CALENDAR FOR YOUR INSTAGRAM

Also, I actually have a freebie, my content calendar template I use myself, so I recommend you snatch it and get to planning. 

GET IT HERE:

#2: Video Content

OK, the next medium that is extremely popular and lucrative is video. 

Some of the most successful influencers and professionals all grew their brands on Youtube, filming videos in their bedrooms. 

Let’s look at some stats:

In the US, even 85% of people enjoy video content more than anything else, and even 8 out of 10 people admit that they made a purchase after seeing a video.  

These are incredible numbers, and they’re growing each year. 

So, if you’re thinking about starting a Youtube channel to grow your personal brand and business, it might be a great idea. 

Now, I know that you might be thinking that video is not going to be great for the industry that you’re in. 

But hear me out: 

You don’t have to be in a lifestyle or entertainment industry to succeed on Youtube and video content. 

In fact, there are so many more industries that see massive results on Youtube. 

I know a few ladies in a business niche who blew up on Youtube over the last year. 

Don’t believe me? Check these ladies out:

  • Vanessa Lau is an Instagram expert who helps coaches grow their businesses, and she is killing it on Youtube. 
  • Cathrin Manning is a digital marketer and Youtube expert who blew up and grew to over 200k in the last year. She is candid about sharing her tactics and how she made it happen. 
  • Erin from Erin on Demand started a little over a year, and she’s almost at 200k subscribers. She began as a videographer, and now she teaches people how to grow their brands online. 

So, as you can see, even if you’re in an industry that might not be entertaining, you can still grow and see great results. 

Now, it’s time we talk about why you should choose video as a medium for your business and personal brand. 

There are 4 great reasons for that:

Reason #1: It creates a more intimate and personal connection than some other mediums

If you compare video and blogging, for example, which medium is more personal and intimate, in your opinion? 

I think the answer is obvious:

Video.

And there are many reasons why: you get to see someone’s face, their expressions, their eyes and you can read their emotions better. 

It’s very reminiscent of having a conversation with someone or hanging out in a group. 

And these factors are critical, and they’re responsible for our positive response to the video. 

Also:

We have the attention span of a five-year-old because of so many distractions, so reading can be a more difficult thing to do. 

Video, on the other hand, it’s always changing, and it keeps you engaged for longer. So, you watch more of it, and you process information way better.

And because of this, building your personal brand with a video can be AMAZING

The most important thing with growing your business and marketing yourself is to build a connection with your audience. 

And video allows you to do it very quickly and way faster than other mediums. 

It’s also a reason why teenage YouTubers are so prominent. You know Emma Chamberlain, right?

She blew up when she was only 16 years, and it all happened because so many other teenagers found her relatable. 

Emma became every single teen’s virtual friend with her raw, unfiltered videos.

So, if you’re looking for a medium where you can connect with your audience the best, the video might be the way to go. 

Reason #2: It allows your personality to shine

Let’s be honest here:

The only thing that sets each of us apart in the sea of other people is our personality. 

We all can have similar morals and values, but our personalities are the things that make us unique. 

And when you’re growing your personal brand, your personality is what will make or break your business. 

If you’re a wellness coach working with women, you’re probably going to have the same knowledge as any other wellness coach. 

You will probably use the same healing tactics, as you can’t really re-invent the wheel (unless you’re THE genius, then go FOR IT!).

So, how can people choose you over other wellness coaches?

Your first thought would probably be pricing, so you would want to price yourself cheaper than other wellness coaches. 

But it’s not going to serve you well in the long term. 

You’ll attract clients looking for a cheap way, not clients who want something great. 

So the answer is simple:

Your personality is going to determine why people choose you over your competition. 

Now, video content can help you translate your personality the best to your audience. 

With blogging, it can be hard to write in a way that really shows your personality, and it takes time to hone your craft (I’m still learning this myself even after so many years of writing).

With social media, well, your feeds are curated, so it doesn’t give it 100%. 

But with video, it’s very easy to see who you really are, and you can really show off your unique ways. 

So, if you’re extremely proud of your personality and people keep telling you how charming you’re, video can be beneficial for your business more than some other mediums. 

Reason #3: Video editing and filming is a great skill to have

Now, for some of you, reason #3 will probably be the thing that stops you from using this medium, but for others, it will be something that will add value to their brands. 

Video editing is a skill that needs lots of practice and experience. 

The whole filming, editing, uploading video process is not an easy one. 

You need to know how to film, how to edit, which programs to use, and how to use them. 

So, starting with video might be harder than on social media or starting a blog. 

However:

If you choose to learn video skills, it will be a great addition to your personal brand. 

You’ll be able to offer it as a skill/service that you can fully monetize. 

If you’re a photographer, adding a video editing skill can massively increase your revenue and open new doors for you. 

Or if you’re a business strategist, offering your services to small businesses, you can start offering them video editing and producing service on the top. 

You see, it’s always great to have those skills that are in very high demand in the digital world. 

As more and more brands and businesses are using video, the demand is not going anywhere. 

If you think that you can add video editing skills to the services you offer, starting a Youtube channel might be a great decision. 

Reason #4: It’s very easy to repurpose content and incorporate with other platforms

Content repurposing is the best thing you can do to your business, seriously. 

It saves you so much time and headache.

What’s great about video is that it doesn’t have to be only on Youtube anymore. 

If you have a channel where your brand lives, you can take your video content, cut it into smaller pieces, and post it on social. 

You can create IGTV episodes for your Instagram or create fun clips for your feed and stories. 

Or, if you have a website, put your videos on your website. Give your audience a choice of how they want to consume your content on your website. 

Also: 

Even Spotify is introducing video content for podcasters, so if you have a visual podcast, you can even think about doing it on Spotify.

Of course, it’s a new feature that will be available for household names, like Joe Rogan, but if they succeed, it will probably become available for everyone. 

Another thing(!!!):

Even Pinterest is incorporating video pins. So, if you want to attract traffic, it might be worth looking into using videos on your pins!

So, you see, once you have a video scripted and filmed, you can transform it into many different pieces of content for different platforms. 

And you don’t even need a team to do it…

… Even though it would be helpful.

FOXY TIP:

Don’t worry about the quality of your videos too much when you’re just starting out. 

Your videos don’t have to be 4K, highest quality, panoramic views. You don’t need fancy drone shots or Go-Pro footage. 

You only need your phone (most of the film in 4K) and yourself. 

Don’t waste time and delay starting because your videos won’t look like your favorite YouTubers.

Just start now, and then improve as you go. 

I started doing a video for my podcast even though I wasn’t happy with the quality or the background for my video. 

But I knew that if I waited any longer, I’ll be missing out on opportunities. 

So, I sucked it up and learned how to film with my phone. 

The videos are not too great, and I’m always improving, and this is better than not doing it at all!

#3: Audio Content

Let’s talk about my new favorite medium of them all – podcasts!

They have been around for almost ten years, but they have only become popular in the last three or so. 

And I totally understand why…

… I’m obsessed with podcasts!

More than half of the US population above the age of 12 listen to podcasts. 

Can you imagine that?!

And as of 2020, there are less than 1 million podcasts out there, compared with over 600 million blogs and 1.7 billion websites

So, people are only starting to catch up on podcasts, so if you were thinking about doing it, I suggest you start NOW.

Lauryn Evans Bosstick from The Skinny Confidential often says that podcasting is above every other medium because instead of taking up your time, it gives it back to you. 

What she means by that is:

To watch a video, read a blog post, or check social media, you need to give it all of your attention. 

So, it’s taking away your time from your day. 

But with podcasts is different:

You don’t have to take away the time from other things you need to do in a way, you can simply listen to a podcast while you drive or do the dishes. 

So, it’s a medium that provides the most value of all. 

I agree entirely with Lauryn, and I think that it’s a genius way to consume content. 

When I first discovered podcasts three years ago, I always listened to them when I was cleaning, organizing, or doing dishes. 

Those tasks don’t require active brainpower, so I would concentrate 100% on learning from podcasts, and it’s the best ever.

So, as you can see, there are many benefits to this type of content. 

Let’s look at 3 reasons why you should go for this medium:

Reason #1: It’s a very casual, easy-going type of content

It doesn’t matter what industry your podcast is in – wellness, entertainment, business, education. 

All podcasts are very casual, chill and easy-going. 

As a podcaster yourself, you don’t need to get dressed or ready (unless you’re doing a visual podcast, but even then…). You can simply sit down and record.

Now, imagine this:

It’s another rainy Monday when you need to sit down and record your podcast. 

You go to your living room and set up your microphone on a stand close to your favorite armchair. 

You go grab some pillows and a cozy throw blanket. 

While you’re setting up your recording studio, the kettle is boiling in your kitchen. 

You prepare yourself a nice cup of chai, spiced coffee or matcha, and sit down in your comfy armchair. 

You’re not wearing makeup or fancy clothing, just some yoga pants and a messy bun. 

As you get yourself comfortable and look over your script, you press the ‘Record’ button and start talking to your audience. 

Now tell me:

 Doesn’t this sound like a fucking dream?!

I’m not kidding when I say that my podcasting sessions look precisely like that. 

Seriously, podcasting is so casual that you can record it and structure it in a way that doesn’t require any fancy preparations. 

Reason #2: It’s easy to produce and require minimal investment to start

You know how much it cost me to start a podcast? $50. 

My blog hosting plan costs more than that!

But really:

Podcasting is great if you don’t have a lot of money to start a business or don’t have any skills like writing or video editing). 

The starting costs are small – you only need to invest in a mic. 

And there are so many affordable options, I got my Blue Snowball Ice for less than $50 on Amazon (I bought the used one). 

The hosting doesn’t have to cost a dime either (mine is for free), and if you have a MacBook Pro, there is Garage Band that lets you record and edit everything easily. 

So, if you were thinking about choosing a medium that is easy to get into, podcasting might be a good option. 

Reason #3: It allows you to utilize your speaking skills

We all have skills in different areas. 

Some of us are good writers, some of us are good with photography, and some are better than others when it comes to speaking. 

Of course, you can teach yourself any skill you want, but it takes time and effort, so why not start utilizing the skills you already have?

If you’re a great speaker and can speak non stop about anything for long periods, podcasting is made for you, friend

My strongest skill I have is writing. Hence, that’s why I have a blog and write for a living. 

But I’m also a person who could talk for hours. I’m good at it, have been since I was a child and I enjoy it. So, podcasting for me was very easy. 

So, if you’re like me and many other podcasters who love to speak, it might be smart to utilize your skills in this area. 

You’ll achieve more in a shorter amount of time this way, rather than using other mediums where your skills are not as strong. 

However:

If you don’t have the gift of gods (and I’m saying it very sarcastically…) for speaking, it doesn’t mean that you can’t have a podcast. 

It just means that you’ll have to implement other strategies. 

Start by always having a script. And then read it out loud and make it into podcast episodes. 

Jenna Kutcher uses this method, and it has been very successful for her. So, try it out as well. It might work very well for you. 

FOXY TIP:

Have a niche if you want to grow fast. 

Ah, like with every other digital medium, riches are in the niches. Podcasting is no exception. 

So, while it’s a way more casual medium, it still requires you to have a niche, so that people who come across your podcast know what to expect. 

Of course, it’s not A MUST, you can always have a lot of different topics you’re talking about, but then it’s going to take a lot longer to start seeing results. 

So, pick a niche and be consistent with it. And then, when people fall in love with your personality, adjust. 

#4: Blogging

Blogging has been around for two decades, if not more, and it’s one of the most popular mediums. 

However, it has evolved and changed a lot over the years. 

I remember in 2010’s personal blogs were the most popular thing ever. All the fashion, lifestyle, and beauty bloggers were at the top. 

It was one of the most prestigious career paths, I remember. 

Then came along business, personal finance, and blogging bloggers, and now these niches are dominating the blogging world. 

The writing styles and requirements changed a lot, as well. 

To have a successful blog, you need to update your writing style regularly and make it appealing for people to read. 

So, it’s not an easy feast. 

However, it’s still one of the best mediums and easiest ways to start growing your business. 

I’ve already written a blog post about why you need a blog for your personal brand, so I suggest you check it out here.

And, let’s take a look at 3 reasons to choose this medium:

Reason #1: It’s 100% yours

This is a critical point to remember. 

With social media platforms, you don’t own your followers, and they can go bust at any time. 

We’ve seen it happen multiple times already.

Ahem, just look at TikTok right now…

When it comes to blogging, though, your blog is your property, and no matter the changes, it’s still not going anywhere. 

Of course, if the whole internet goes busted and the apocalypse starts, you’re fucked, but how likely is it to happen?!

So, even if you’re thinking about using other mediums and platforms to grow your brand, I would still recommend you get yourself a blog. 

Reason #2: It’s the best way to showcase your writing skills

If you’re a content marketer or a freelance writer, having a blog is the best way to showcase your skills. 

Forget those shitty looking portfolio sites or Google Docs, start a blog, and have it as your personal brand portfolio. 

This will help you position yourself as a professional, and it will help you get more jobs. 

When someone is going to see your website and your writing there, it will show them that you’re serious. 

I mean, you went over the trouble of setting everything up and putting it out there for people to see. 

It’s defo more effort than a Google Doc…

But really:

If you’re a good writer or at least a mediocre with a desire to improve, blogging is the best way to go. 

You can write, learn SEO, optimize your website, so when people are looking for answers on Google, they find you. 

You’re even 100% responsible for driving traffic, which is a great thing. 

You don’t have to rely on an algorithm to get people to your profile on social medial. 

Take the matter into your own hands, learn the best strategies, and grow your blog.

And you know, when you’re starting out, you don’t need to write 6000+ word blog posts like this one. 

You can start with 1500-2000 word blog posts that showcase your skills and expertise, and it’s more than enough.  

Reason #3: It’s the easiest way to improve your authority

Listen: 

I know what you’ll tell me.

Karolina, anyone can have a website in 2020!

Yes, you’re right – anyone can have a website and a blog. 

However:

Not everyone can have a GOOD website and a blog.

And that is where you’re aiming to build your authority online. 

You don’t want to have a website, you want to have a good website, that provides value to people who read it and help them find what they’re looking for. 

And listen: 

The best way to show your audience and potential clients that you’re the pro in your field is by having an excellent website. 

Once you understand that and start working towards it, you’ll see a shift in your business.

If you’ve been trying to use different mediums and platforms and you’re still not sure how to present yourself strong, I suggest you start a blog. 

And make it a good one. 

FOXY TIP:

Don’t start a blog and write only about yourself. 

No one is going to read this shit. 

Focus on creating content that provides value and speaks to people who read your blog. 

So, if you’re a wellness coach, don’t only share your life story and how your weeks are going. 

Share tips and advice on improving health, meditation, and healthy eating tips and everything in between. 

Make people want to come back because they get so much value out of you. 

And sprinkle bits and pieces of your personality and your personal story, to make people fall in love with YOU. 

Conclusion

Here you have it – everything you need to know about all 4 most popular mediums and how to choose a platform that fits your brand the best. 

I know this was an intense 6000+ guide, but choosing the right medium for your business is a serious decision. 

Of course, you don’t have to choose only one medium for your business, you can utilize a few at the same time. 

I know I use a few at the same time – audio, video, and blogging. And they work fantastic for me. 

However, blogging is my main one, my bread, and butter, and others are just an addition to my brand. 

And I suggest you start out like this as well – choose one that will be your primary, and then add one or a few more to spice things up. 

I hope you enjoyed this blog, and do leave your questions and thoughts in the comments down below. I’m always happy to chat. 

Also:

Don’t forget to get my free content calendar template I swear by for my brand. You need one if you want to grow your brand online efficiently, trust me. 

Check out my podcast here, where I talk shit about pop culture every Friday. 

And let’s connect on Instagram as it’s the best way to reach me if you wanna chat.  

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2 Comments

  • Aditi Jain

    Very nicely put. Very detailed and informative. Keep it up๐Ÿ‘๐Ÿป๐Ÿ‘๐Ÿป

    August 19, 2020 at 8:48 am Reply
    • foxysoul

      Thanks so much, I’m glad you found it informative!

      August 19, 2020 at 12:25 pm Reply

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