Blogs have been around for a while. And if we look at where they started and how they’re now, it’s a fantastic transformation.
I still remember days, ten years ago, when I was in my teens, reading fashion and lifestyle blogs after school and dreaming about being a blogger once day myself. In those days, blogs were popular, people were starting to recognize the power bloggers have, but it was nothing compared with blogs nowadays.
In 2010, blogs were more about personal essays and stories, no one was interested in your blog when you would go to a job interview, but in 2020, blogs are a potent tool for personal brand building.
Now, if we want to take a look at the statistics, even 77 % of internet users read blogs, and blogs are 5th the most trustworthy source for gathering information online. We’re social animals, so even when we’re online, we’re looking for other people and their opinions on things.
The thing that most people get wrong about the blogging world is that you have to be a blogger or an influencer to have a blog. And that’s not true. Blogs are incredible for building your personal brand, it doesn’t matter whether you’re an influencer, marketing professional, chef, or florist. It’s a way to present yourself as an expert in a particular industry, and it’s a must in 2020.
QUIZ: What Type Of Blogger Are You? Have 60 Seconds And Want To Find Out? Take The Quiz!
Today I have a ton of valuable information about why you need a blog for your personal brand and the best way to go about it. But before we jump into it, I want to give you a few examples of people in different industries and their personal brand blogs. This way, you can see how crucial it is and how many benefits there are for having a place on the internet for your personal brand.
Let’s dive in.
Mark Manson is a bestselling author of books ‘The Life-Changing Magic of Not Giving a Fuck’ and ‘Everything is Fucked’. He’s personally one of my favorite authors, and I love his writing style as well as personality.
He has a fantastic blog, where he not only has information about his personal brand, but articles he shares with his audience. Now, if you ever google your favorite author, you can usually find a website of theirs, but it’s usually a very generic and boring website, with information about their books. Not often will you find that authors spend time and actually have a blog where they share articles.
By having a blog, Mark Manson ensures that people who are interested in him and his writings always have something to look forward to, not only his books, and he allows them to know him better just a little.
If you’re an author, a writer, or a journalist, having a blog is beneficial for your personal brand. If you’re starting out, it will be a fantastic way to show off your skills, and if you’re already more established, it will be a fantastic way to connect with your audience and establish your personal brand even more.
Karola is a growth marketing consultant who has a great website and a blog, showcasing her expertise. She recently went freelance, and now she does consultations for brands on different marketing questions. Still, she had the blog even before she went freelance while working as a head of marketing at the company called Bolt.
Her blog is professional, reflects her work personality, and has tons of value and knowledge showcasing her expertise. If you’re looking for a marketing expert and you have to choose between Karla and someone else, you would choose Karla. It would be enough to just glance around at her blog, and it’s evident that she knows what she’s talking about when it comes to marketing.
Sorelle is a photography YouTuber and a travel influencer. She started out on youtube, making videos on travels, minimalism, and personal development. She’s best known on her Advanced Selfie photography technique.
She has been sincere about her decision to have a website and a blog for her brand. And that’s because she wanted to have a place to house her brand on the internet. If you go to her website, you can find lots of valuable information and courses on photography as well as personal articles on her blog.
Sorelle is an excellent example of an influencer, who doesn’t rely on other platforms alone and make sure that their personal brand has a home on the internet. I know many influencers tend to pass on having a blog, but it’s essential if you want to have a long-lasting career and an established personal brand.
Now that we’ve taken a look at a few examples, let’s jump into 3 reasons why you need a blog for your personal brand:
#1: It’s yours, and you don’t have to rely on other platforms
This point is one of the most popular and probably the most important when it comes to having a website and a blog. Many marketing and other professionals will tell you that you can’t rely on Instagram or Youtube or Twitter to have your back as those platforms are always changing and might even disappear, just look at MySpace.
It’s not very wise to rely on other people’s platforms to grow your personal brand and have all of your leads, followers, and community on them with nowhere else to go. It’s not safe, and it also has many limitations.
You can’t quickly sell products or services on those platforms, you can’t write long-form content, and you can’t get found easily. Instagram is not a search engine, so when people are looking for a freelance graphic designer, they’re not looking for them on the platform. They’re looking on Google, and if you don’t have a blog or a website, they won’t find you most likely.
You want to have a space on the internet, where your personal brand lives safely, where you don’t depend on anyone and where you can easily make changes as you grow and evolve.
#2: It’s an excellent way to showcase your personality
One of the secrets of a successful and influential personal brand is having people fall in love with your personality. And there are many ways you can accomplish that, but one of the easiest is by having a blog.
Honestly, a blog is a place where you can share business staff, personal essays, and skincare tips (if that’s your jam), and it’s all quickly done. I know that the most popular advice by experts is to niche down, and in reality, you need to be an expert in something to be taken seriously and grow your personal brand fast. But sharing your expertise 90% of the time and then sprinkling a touch of your personality is totally acceptable. You have to stand out in a crowd of niche experts in some way, right?
Now, here on FOXY SOUL, I talk about three topics – personal branding business, personal development, and personal stories. These are three topics that are relevant to my readers, and that are a part of my personal brand identity.
By having a blog, you get an opportunity to provide a lot of value to people, as well as let people get to know you and your personality. It’s still possible to do on other platforms, but with a blog, you’re in full control of people’s experiences.
#3: It helps you establish yourself
It’s not a secret anymore, that when you go to job interviews or sign clients, they will probably be googling you, to find out more about your background. It has become a very normal part of the process, and it’s a great way to vet people.
Now, when clients or employer googles you and they find a professional yet personal blog, it shows them that you’re serious about your career and work that you do. It establishes you as an expert, a person they can trust.
It’s also an excellent opportunity to show more sides of you, as, during an interview or a discovery call, there might not always be time to reveal everything about you. Just think about times when you met someone and tried googling about them, and found a professional blog. It increased your confidence in that persona, and you started to admire them as they suddenly looked way more established and professional, right?
Well, the same goes for you. People will be more confident in you and your abilities when they see your brand established online.
So, as we discussed some examples of exceptional personal brand blogs and I went over 3 main reasons why you need a blog, now it’s time to talk about how to.
I’m not going to teach you how to start a blog or how to create one, but I want to share my favorite resources on blogging that you must check out before you start one yourself.
The best resource about everything blogging would be Smart Blogger. They’re one of the oldest blogs about blogging, and I love their advice. They have everything you might need when setting up a blog or learning how to start a blog. A few of my favorite articles from them:
Also, another resource, that’s a must, are legalities of blogging that you can find on The Contract Shop. They have legal advice as well as awesome legal templates that you might need.
#1: Make it personal and reflecting on your personality, that’s what will make it stand out
I know that we all want to look professional to be taken seriously, but your professional blog doesn’t have to be boring. Make sure you let your personality shine through your photos, blog design, and tone of voice. Don’t make it generic, put as much character as you can. That’s the best way to stand out.
#2: Pick 3 main topics you will be covering in your blog
Don’t start writing about everything under the sun that interests you. Start by picking 3 topics close to your expertise and create content around them. You don’t need to be a professional writer to write blog posts, so don’t be shy.
#3: Make it presentable – the same way you would do with your professional wardrobe or CV
While adding your personality is essential, I think it’s still important to make sure your blog is professional. Of course, it depends on your personal brand, but naked pics or too much slang might hurt your brand more than help, so be cautious.
But of course, it depends on your brand and your audience. While I don’t post naked pics or talk about sex on this blog, I do swear and don’t edit my ‘fucks’ or ‘shits’ out because that’s part of me and my language.
I know a lot of people think that blogging is dead, and that market is oversaturated. But that’s not true, and I don’t think it ever will. Having a blog has evolved from something a high school girl would do to a representation of your brand online. So, get started now and establish your brand and be ahead of everyone else.